Synergy Codeworks' design and development experts are available to guide your organization from concept design all the way through usability testing, e-commerce, and visibility boosting. We bring over 50 combined years of experience in print and online publication for organizations ranging from basement startups to Fortune 500 companies.

While more than 80% of small- and medium-sized businesses have some sort of web presence, many fall short of realizing their full online potential. A properly designed website can serve as a mechanism for establishing more effective communications with new and existing customers.

Key design concepts to keep in mind when planning your business’s website:

Usability

Increase the effectiveness of your design by considering users' objectives before aligning with business objectives. When visitors enter your site, they should immediately know two things:

1. What your company does
2. Where they can go on your site to find information targeted to their needs

Consistency

Although certain designs and features may differ between manufacturers or models, it is important the essential design norms to be respected. The gas pedal belongs to the right of the brake in every car. This is what drivers expect, and straying from that expectation would be bad for business.

This same concept applies when designing (or re-designing) your company’s web presence. Navigation and stylistic elements should remain consistent across all pages of your site, and each section should be created with the end user in mind.

Visibility

What good is a spectacular website if no one can find it? Internet Marketing plays a crucial role in driving traffic to your site through the use of Search Engine Optimization, linking from related partner sites, and focused advertising.

Synergy Codeworks design and development experts are available to guide your organization from concept design all the way through usability testing, e-commerce and visibility boosting. We specialize in designing graphics and implementing sites using technologies such as HTML, Dynamic HTML, JavaScript, Cascading Style Sheets, Classic ASP, ASP.Net, PHP, and Macromedia Flash.

Website Redesign

Does your website need an overhaul? Web technologies grow by leaps and bounds each year, offering companies the opportunity to reach more potential clients and better showcase products and service offerings. Paying attention to competitive trends within the market is important, as well as evaluating how well an organization's website fits with its overall corporate image.