Project Synopsis
- Overview
- Leading news wire firm creates data analytics portal to showcase value to customers.
- Challenge
- A lifestyle focused news wire firm needed to provide its Press Release clients with real-time visibility into the impact their email marketing campaigns were having on Press Releases published through their service.
- The Solution
- Developing a real-time Stats Portal provided the ability to deliver in-depth analytics for its clients, and reinforced the value of press release promotion services.
- Features
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- Consistent branding experience across multiple channels (website, portal, and email communications)
- Bi-lingual communication options
- Simplified dashboard of relevant statistics that did not require a computer science degree to interpret
- Benefits
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- Ability to quantify Return on Investment for services
- Real-time communication with customers
Company
Mononews is an innovative news distribution service dedicated to lifestyle, arts and entertainment news. Founded by a journalist, and a communications professional, mononews delivers your news releases directly into the hands of relevant journalists, bloggers and popular social media communities for optimal impact in Canada and the United States.
Tech
- Angular
- Responsive HTML5 / CSS
- Google Analytics
- Google Charts
- AWS SES
- Emma
